Under the Radar X-Ray Profumo Amnesia- The Tide is High

The very essence of this series is that as diligent as I can be I can’t try everything. It is one of the reasons the large perfume expos like Esxence offer me a second chance to find something I overlooked. At the most recent version this happened when I walked up to the X-Ray Profumo booth to meet owner and creative director Ray Burns. In 2012 the line had debuted five new releases exclusively in Barney’s. I remember trying it at the time but one of my colleagues at CaFlureBon wrote about it first. Then as so often happens with brands that are exclusive to a store I forgot about it.

x-ray amnesia

Photo via Fragrantica

I was drawn to the booth by this turquoise colored liquid. Mr. Burns presented to me the perfume he released in the spring of 2014 called Amnesia. Amnesia was inspired by the Mediterranean island of Ibiza. Ibiza is a summer paradise which is as known for its nightlife as it is for its beaches. Amnesia is meant to capture that mix of beachside fun Ibiza is known for. Mr. Burns employed perfumer Ralf Schwieger to help him capture this. In a year of new twists on the aquatic perfume style Amnesia steps up and produces yet another one.


Ray Burns

One of the things very admirable about Hr. Schwieger is he can take an accord which smells unpleasant on its own and magically transform it into something that is unforgettably beautiful. In Amnesia the accord he uses as the focal point is a sea salt and seaweed accord. By itself it smells exactly as it sounds, like low tide. There is a strong damp vegetal component matched with the smell of clean sea spray. By itself this is nothing anyone would want to wear. Placed at the center of a perfume called Amnesia it gives it a depth and texture unobtainable without it.

ralf schwieger

Ralf Schwieger

Amnesia opens with a fresh water bouquet of water lily floating on a pond. It is a very opaque floral accord which is also quite watery. A mix of salicylates remind us we are at the beach as they form a suntan lotion accord. Then the tide goes out and the sea salt and seaweed accord arrives. The salicylates do quite a lot to ameliorate the more pungent aspects. Violet wood and clove also help twist it from full-on low tide into something more abstract. As if you were trying to remember the smell of the beach after you had forgotten it. This wonderfully effective aquatic accord is where Amnesia spends most of its time on my skin. When it moves into the base it is a woody base of sandalwood, cedar, and ambrox along with a white musk cocktail to form a skin accord.

Amnesia has 10-12 hour longevity and above average sillage.

I’m not sure why the aquatic style of perfume has suddenly attracted the creative talents of so many perfumers recently. I can only enjoy each new version as they give me something new to consider. I know that Amnesia is another one of these and it will take a real case of amnesia for met to forget Hr. Schwieger’s creation.

Disclosure: this review was based on a sample provided by X-Ray Profumo at Esxence 2015.

Mark Behnke

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