Under the Radar: Preparation Parfumee Andree Putman L’Original- The Forgotten Giacobetti

When I look back over a perfumer’s career I look for those years when their creativity comes into full bloom. If pressed to pick the time period where perfumer Olivia Giacobetti reached that level, I would say that 1999-2001 was the moment when she was finding her first peak as a perfumer. Over ten fragrances in that time period she made some of her most memorable perfumes including Editions de Parums Frederic Malle En Passant, L’Artisan Passage D’Enfer, and Hermes Hiris. The one which got lost in this period of creativity was a collaboration with famed French interior designer Andree Putman.

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Andree Putman (Photo: Nour El Gammal)

Mme Putman came to her vocation at the age of 46 when she founded Createurs & Industriels where she was free to indulge her desire to “design beautiful things”. She also provided an incubator space for designers among whom were Issey Miyake, Claude Montana, and Thierry Mugler. The idealism of Createurs &  Industriels would go bankrupt and she would turn to the world of interior design. When she was commissioned to do the interior of the Morgans Hotel in New York City it would spark a career which would see her design museums, boutiques, government office buildings, and other hotels. One of her last commissions was to revamp the interior of the Guerlain flagship store on the Champs-Elysees in 2005. In 1997 she opened the Andree Putman Studio and branched out into all areas of design including fragrance in 2001.

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Olivia Giacobetti

During this time period Mme Putman was doing a lot of one-of-a-kind design like asymmetric flatware for Christofle or a champagne bucket for Veuve Clicquot. When it came to fragrance she turned to Frederic Malle to help advise her on the creative direction and employed Mme Giacobetti to bring their vision to life. What they came up with was an asymmetrical response to the aquatic wave cresting in fragrance at that time. Mme Giacobetti composes one of her most ethereal perfumes which carries a fragile beauty. The perfume was called Preparation Parfumee Andree Putman when it was released. It was gone from shelves in 2013 and I thought it was going to be an entry in the Dead Letter Office. Last March I discovered it was returning, renamed as Preparation Parfumee Andree Putman L’Original, as part of a collection which included six other new releases.

L’Original opens on a fascinating duet of pepper and damp wood. Most often pepper has a nose-tickling presence. Mme Giacobetti uses it to breathe life into her damp wood accord. If you spend any time in a rainforest you know that Nature adds its own form of spiciness to the trees in the wild. The pepper is used to make the top accord feel as if it is photorealistically accurate. The heart is a transition note of waterlily where the green qualities of the floral float through a mist of water. This is the riposte to the Calone-heavy aquatics as Mme Gicobetti makes an aquatic that is meditative instead of disruptive. The base is the opposite of the top as a bleached out driftwood accord is displayed paired with cilantro for a unique green contrast. The driftwood accord is a triumph of delicacy as again something which can be so strident is instead turned into something which requires you to lean in to get the full impression. The cilantro is such an outre green note yet it conjures up the grass growing in the dunes as the sea breeze blows through it.

L’Original has 6-8 hour longevity and moderate sillage.

L’Original is a masterpiece of construction by a perfumer in her prime. Every note has a function and a place in creating a fabulous perfume. I had thought this lost but now it has been found again. If you love the architecture of perfume do not allow L’Original to not be on your radar screen.

Disclosure: This review based on a bottle of the 2001 release I purchased and a sample of the 2015 re-issue I received from Andree Putman.

Mark Behnke

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