One reason for this column is to remind myself of the early releases of some great perfume brands. Usually that means looking back only a few years. This month’s Under the Radar choice I had to go all the way back to 1902 for Penhaligon’s Blenheim Bouquet.
Penhaligon’s qualifies as one of the more maddeningly frustrating perfume brands. In the recent past they can’t seem to decide what they stand for nor find a consistent aesthetic. It has resulted in some long dry spells. Back in the beginning there was no problem. Penhaligon’s was a perfume for the wealthy British patron. Blenheim Bouquet was a commission from the Duke of Marlborough. What always captures my attention when I wear a perfume from this time is these were the earliest days of modern perfumery. There was no template to adhere to. No focus groups to give input. In the case of this perfume there was a customer who wanted something different than the florals most men were wearing. Perfumer Walter Penhaligon delivered.
Blenheim Bouquet stands out because it is a classic summery citrus perfume while also carrying a slightly formal style to it. Whenever I wear it, I am reminded of the author Tom Wolfe who wore impeccable tailored white linen suits as his trademark style. It was a way of being casual and formal simultaneously. Blenheim Bouquet achieves the same feel.
It opens with a tart lemon given a slightly candied sweetness. Lavender sets up as an herbal floral to play against the citrus. A set of spices led by black pepper find places to resonate with the citrus or the lavender. This is where Blenheim Bouquet starts to put a little starch in its collar. The early moments are exuberant but as the heart notes come into play, things begin to regiment themselves. Mr. Penhaligon uses a fresh pine made animalic through musk as the base accord. This completes the formal feeling while keeping the freshness of a warm weather style perfume.
Blenheim Bouquet has 6-8 hour longevity and average sillage.
I will never be cool enough to pull off a white linen suit a la Mr. Wolfe. When I wear Blenheim Bouquet I can at least smell like I could.
Disclosure: This review is based on a bottle I purchased.