There are multiple stories of the places that inspire creative directors and perfumers. I have always wanted to visit the specific place which inspired a perfume. On my recent trip to Florence, Italy for Pitti Fragranze that opportunity presented itself to me. I stayed in the Villa La Tana on the outskirts of Florence while attending the fair. This is where Simone Cosac Naify as the creative director and owner of Simone Cosac Perfumes lives, along with her family. It is also where Mme Cosac has looked to for inspiration when designing her perfumes.
When I met Mme Cosac, nearly two years ago in New York, she presented her perfumes to me while showing sketches of the beautiful villa she had renovated after purchasing it. With her words she painted a picture of bucolic serenity. She spoke of the history of Villa La Tana as the home of Bianca Cappello consort to Frederic I de Medici in the 16th Century. She felt like Bianca spoke to her as she walked the gardens. Mme Cosac needed to enlist a perfumer to help realize her internal conversations with Bianca. She would invite Sonia Constant to spend some time at Villa La Tana. During her stay Mme Cosac and Mme Constant would traverse the gardens speaking of Bianca and what a perfume which would embody her would smell like. From those discussions and walks they would collaborate to produce Trama and Trama Nera.
I believe it has to be walking through the rose garden above that Trama was conceived. By the edge of fall there were only a few roses left on the bushes but as I walked around the path I imagined what this would smell like on a midsummer’s day with all of the bushes in full bloom. I can imagine Bianca standing in the center of that garden looking up at Frederico who had ridden out from the city to see her. Trama the fragrance captures the bouquet of myriad rose sources but it also carries the greenery of the bushes and the gravel of the path. Mme Constant captures the riot of this rose garden, with Bianca standing fulgently in the center, a queen among the roses.
Bianca Cappello by Alessandro Allori
Trama Nera was meant to capture the beauty and intelligence of Bianca as a woman capable of holding her place in a Medici court. Beauty would be a given but to survive there would have to be more to Bianca than that. Besides romantic rendezvous I could feel that Villa La Tana was where Bianca could consult with Frederico on how to navigate the intrigues and real dangers of court. I imagined them walking the paths in the morning as the flowers would scent the planning between the lovers. There would always be a thread of real danger in place. Mme Constant weaves a dark thread throughout Trama Nera from saffron on top through orris and violet in the heart down to oud and patchouli in the base. Around the axis of intrigue softer notes of bergamot, jasmine, rose, sandalwood, and amber place a soft façade hiding the steel underneath. Bianca was a beauty but she was nobody’s fool.
The time I spent at Villa La Tana gave me insight into how a sense of place can create a distinct aesthetic which can carry as much impact as the people behind the perfume. The best part of this story is Villa La Tana, Mme Cosac, and Mme Constant have new tales to tell with three new perfumes Ose, Sublime, Peccato. I know as I wear these it will be impossible for me to not be transported back to the garden paths and hospitality of Villa La Tana.