Sniffapalooza Fall Ball Oct 21-23- Visit a Perfume Company and Shop NYC

Sniffapalooza has been doing events twice a year in New York City for over ten years now. The upcoming Fall Ball will be the twenty-fifth edition of these events. For this anniversary the two founders, Karen Adams and Karen Dubin, have put together a very special program.

On Friday October 21 everyone is invited to visit Twisted Lily in Brooklyn for a special cocktail party where you can mix and mingle with your fellow perfume lovers from 5-9PM while trying the latest new releases.

Here is the very special event for this year’s Fall Ball.


On Saturday October 22 we will begin the day at 9AM inside the offices of Symrise one of the major perfume companies in the world. At their NYC site while we eat a light breakfast we will listen to a presentation called, “From Idea to Shelf”. We will hear from an entire Symrise team on how a perfume is created and marketed using a recent example of a perfume on the market. This first part is, unfortunately, limited seating so only the first 75 people to sign up will be admitted.

After leaving Symrise we have a little time to stop at Bergdorf-Goodman before heading to lunch at Brasserie 8 ½. Over lunch you will hear a continuation of what we heard from the Symrise team in the morning as two of their most recent clients from Phlur and Potions Fatales talk about their experience creating a new perfume collection with the staff at Symrise.

If you have ever wanted a peek behind the curtain at how perfumes get made Saturday at Sniffapalooza Fall Ball will give you unsurpassed access to the process.

After lunch you will be able to visit the midtown NYC locations of Molton Brown and Penhaligon’s.

The day ends with a luxurious cocktail party sponsored by Parfums de Marly.


Sunday October 23 is all downtown in what I call The Fragrance District of NYC where single boutiques of some of the most famous niche perfume brands are located.

At 9:30AM Annick Goutal invites us in to their boutique for a mini Master Class and the debut of their latest fragrance, Rose Oud.

After that there are open house events at Diptyque, Le Labo, Atelier Cologne, and Red Flower. Each has special surprises for all Sniffapalooza attendees.

At 1PM yours truly is the host of the lunchtime EAU (Emerging Artisans Uncorked) de Sniffapalooza Showcase. I will open with some thoughts about our fabulous speakers; Stefania Squeglia of Mendittorosa, Stephen Dirkes of Euphorium Brooklyn, and Irina Adam of Phoenix Botanicals.

After lunch you have two choices. One is to visit The Scentarium where for an additional cost you can be guided through the process of designing your own perfume by expert Sue Philips.

Or you can visit the Byredo Flagship Store where their new Unnamed fragrance will be displayed. Then you can end at Harney & Sons Fine Teas to have a cuppa to allow you to reflect on this jam-packed weekend.

If you’ve attended Sniffapalooza before the entire program around Symrise on Saturday is a once-in-a-lifetime opportunity for a consumer to see how perfume is made. Remember the attendance at Symrise is capped at 75 so if this is what you want to see you need to register early.

All of the details can be found at this link.

I really hope to see some of you at the end of the month in NYC. I’ll be the one in the hat and Hawaiian shirt.

Mark Behnke