I am always interested to try the first perfume from a fashion designer. It is a fun exercise to see what tack they will take. Do they do the lazy thing and license their name out with almost zero creative control? That is the cynic’s recipe. Do they pick up on the aesthetic of their brand and try to translate it to fragrance? That’s the afficionado’s recipe. Or do they aim at the consumer market they’ve built with a fragrance meant to appeal to them? That’s the recipe for Rebecca Minkoff.
Rebecca Minkoff began her fashion brand in 2005. From day one her target audience has been millennial women. She has found a style which appeals to that segment which has translated into a successful brand. When it came to the first perfume with her name on it, she turned to two perfumers Rodrigo Flores-Roux and Linda Song. She asked them for a fragrance which would appeal to her audience. What they delivered is a beautiful variation on the transparent florals in vogue currently.
One of my biggest issues with this style of perfumery is it can become so insubstantial it is meaningless. What the perfumers have done here it to add just enough counterweight to offset that. It is in those ingredients where Rebecca Minkoff steps it up.
The first fresh floral I encountered is called “baby orchid” in the note list. This is that slightly chilly florist shops cold room scent. It is given some of that counterweight I spoke of through coriander and cardamom. They provide an herbal veil of green over the fresh floral. In the heart that floral vibe becomes more tropical as two floral synthetics Hedione and Karmaflor are balanced into an airy floral accord just a bit less transparent that the top accord floral. The counterweight here is the nice use of tobacco. This is not the narcotic dried leaf tobacco. This is a light application which adds the dried leafy sweetness to the flowers. It connects to the hay-like tonka bean in the base and a lighter patchouli to complete things.
Rebecca Minkoff has 10-12 hour longevity and average sillage.
This is a great debut for the brand. It should appeal to the same women that the clothing does. Sometimes that is the best recipe for success staying true to your consumer.
Disclosure: This review was based on a sample provided by Rebecca Minkoff.