Colognoisseur Year-End Review Part 3- The Top 25 New Perfumes of the Year

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Every year I make up this list I surprise myself at how much I have tried over the year and how little it represents of the total new perfumes released. This year I sniffed 686 new releases out of 1676 total. I think I am in a great position to try as much as I do and I still missed trying over half of 2015’s new fragrances. It is always a difficult job to winnow my favorites down to a top 25 because there are usually more than that which I will personally own. Here are the bottles which will eventually be gracing my perfume cabinet.

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Naomi Goodsir

Top 5 (Perfume of the Year Candidates)

5. Alaia Paris Almost everything I try comes with a pre-conceived notion of what I think it will smell like. When it came to Alaia I had been told it was supposed to smell like “the smell of hot water falling on cold chalk”. While I still don’t get the chalk the hot and cold contrast is readily apparent to me. Perfumer Marie Salamagne created an olfactory silhouette of steamy ozonic accords which eventually end up on a mixture of precisely balanced white musks to offer the cold as well as the feral. Best designer fragrance of 2015.

4. Memo African Leather– Memo has been one of my favorite brands of the last few years. African Leather is the best of what is becoming a very strong overall collection within Memo, Cuirs Nomades. African Leather is the smell of the savannah, animalic and alive. It is also the culmination of the long partnership between creative director Clara Molloy and perfumer Alienor Massenet. They have evolved into a formidable fragrance team who I only suspect have even better days ahead.

3. Aftelier BergamossMandy Aftel had a stellar year with two outstanding releases. Vanilla Smoke could easily have slid into this spot except that Bergamoss got here first and it has been an object of fragrant fascination for me over the last half of the year. A solid perfume, Bergamoss carries with it a unique intimacy as applying it in such a tactile way draws you in. What you encounter is as good a modern chypre as I have smelled. The use of flouve absolute provides an ever-shifting frame of reference between the bergamot and the moss. An Eau de Parfum version was released at the end of the year as a limited edition and it is also extremely good but it is the solid version which is the one I adore.

2. Aedes de Venustas Palissandre D’Or– The creative team of Karl Bradl, Robert Gerstner, and Francois Duquesne collaborated with perfumer Alberto Morillas to create a perfume of colored bands. Spices paint a burnt siena, cinnamon and sandalwood provide a lacquered red leading to a base of molten gold as three different cedars come together. It seems obvious that M. Morillas is delighted to be able to use these ingredients when working on a niche release. Palissandre D’Or is a joyous collaboration of passion.

1. Naomi Goodsir Iris Cendre For more detail read Part 2. For this piece the most unique iris fragrance in four years.

Here are the rest of the Top 25 in Alphabetical Order

Atelier Cologne Figuier Ardente– Atelier Cologne had a fantastic year with Oud Saphir, Jasmine Angelique, and Musc Imperial all among the best of the line. It was Figuier Ardente which has become my favorite of one of my favorite lines. Creative director Sylvie Ganter-Cervasel works with longtime partner in Cologne Absolue, Ralf Schwieger. What they have done is a time-lapse ripening of a fig from green to luscious decadence. Best fig perfume of the last five years.

Bruno Fazzolari SeyrigBruno Fazzolari was another perfumer with two outstanding releases. Room 237 is the Blair Witch Project in a bottle. Seyrig was an homage to the days of big aldehydes with lilac added in. Fabulous Retro Nouveau release.

DSH Perfumes The Voices of TreesDawn Spencer Hurwitz released an impressive breadth of releases from the abstract to the Retro Nouveau, all of them are noteworthy. The Voices of Trees is the best of them. Following up on last year’s Seve de Pin; The Voices of Trees adds in maple and sycamore to the pinon resin infused pine oil which made Seve de Pin so memorable. The Voices of Trees is better in every way. After much thought I think this is the best perfume Ms. Hurwitz has ever made. It is flawless.

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En Voyage Perfumes Frida– Perfumer Shelley Waddington released a strong slate in 2015, too. Frida is my favorite because within the tuberose there is a fierce heartbeat of passion. Ms. Waddington gets this completely right.

Grandiflora Madigascan Jasmine– Perfumer Michel Roudnitska working with creative director Saskia Havekes has created one of the most interesting jasmine soliflores I own. By using specific notes to explore every facet of a beautifully chosen Madigascan Jasmine I come away with a greater love for this floral than ever before.

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Hermes Equipage Geranium– This third re-examination of a legacy Hermes perfume by Jean-Claude Ellena is the best. Evolving the tack room of Equipage into the leather chair in the library with Equipage Geranium. He has created a relevant version for the current day.

Hiram Green Voyage– Indie perfumer Hiram Green has made the best perfume of his career. Voyage is an exotic spicy leather which morphs into a vanilla gourmand. One of the most intricately constructed perfumes on this list.

John Varvatos Dark Rebel– The John Varvatos line might be the best mass-market men’s fragrance line out there. One reason for that is perfumer Rodrigo Flores-Roux who has overseen all of them. Dark Rebel’s boozy black leather jacket is the best of them all.

Le Labo The Noir 29– Worried that Estee Lauder was going to screw up Fabrice Penot and Eddie Roschi’s baby? The Noir 29 by perfumer Frank Voelkl feels like the spiritual evolution of 2011’s Santal 33. Except I like it even more.

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M. Micallef AkowaGeoffrey Nejman and Jean-Claude Astier create a perfume which is so overstuffed with ideas it is hard to figure out where to focus first. The most kaleidoscopic perfume of 2015 for its ever shifting nature.

Masque Milano Romanza– Creative Directors Alessandro Brun and Riccardo Tedeschi put their faith in young gun Cristiano Canali. What they received was a lush passionate narcissus perfume which touches my soul every time I wear it.

Miu Miu– Miu Miu led the charge of the mainstream perfumes over the last quarter of 2015. Prior to that it was looking bleak. Perfumer Daniela Andrier made a perfume which seemed classic and contemporary at the same time.

Neela Vermeire Creations PicholaNeela Vermeire working with perfumer Bertrand Duchaufour has made one of the most breathtakingly beautiful tuberose perfumes I own. Mainly because it is a tightly green tuberose which explodes into full flower with a bang. I described it like a Bollywood dance number breaking out in a garden. I don’t have a better way to explain it now.

Nishane Istanbul Afrika Olifant– Creative directors Mert Guzel and Murat Katran debuted their Nishane Istanbul line this year. Afrika Oliphant is the best of the brand as it combines real animalic raw materials with the synthetic musks meant to replace that material. Perfumer Jorge Lee makes something which feels like a cyborg version of the feral.

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Olfactive Studio PanoramaCeline Verleure working with perfumer Clement Gavarry would make a perfume of fierce verdancy. With nothing more eye-catching than the wasabi accord which greets you upon spritzing this on. The most singular artistic statement Olfactive Studio has ever made.

Raymond Matts PashayRaymond Matts’ Aura de Parfum was a collection I greatly admired. I was first attracted to Kaiwe but over the year Pashay has become my favorite. Perfumer Christophe Laudamiel creates a magnetic salty skin accord using Kalamata olive as the linchpin. Pashay is a triumph of composition.

Rubini Fundamental– Fundamental was a true team effort of Andrea Rubini, perfumer Cristiano Canali, historian Ermano Picco, and packaging sorceress Francesca Gotti. They have made one of the strongest debut fragrances of the last few years. This is why I love perfume.

Slumberhouse KisteJosh Lobb’s most approachable creation. A lazy Savannah summer evening with a pitcher of sweet tea sweating on the table. He captured the decaying fecundity of the thickly growing plants along with a bespoke tobacco accord. I get lost within its lunatic embrace every time.

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Stephane Humbert Lucas Mortal Skin– Decay is a theme in this magnificent perfume by Stephane Humbert Lucas. From its inky incense opening to a battle of entropy in the base between an accord of ambergris and labdanum versus civet and musk. It is a battle where the winner changes in a kinetic way over hours. This snake has me in its coils.

Strangelove NYC meltmyheart– The second release from Strangelove NYC. Creative director Helena Christensen worked with perfumer Christophe Laudamiel to make a chocolate, oud and orris perfume with an unusual fragility for something made up of those notes. This has been one of my most worn perfumes of the last few months.

The Final Cuts: The 18 Which Just Missed the Top 25: Amouage Opus IX, Arquiste Nanban, Atelier des Ors Lune Feline, Bvlgari Eau Parfumee au The Bleu, Byredo Rose of No Man’s Land, Cartier Oud Radieux, Chanel Misia, Charenton Macerations Asphalt Rainbow, Jo Malone Mimosa & Cardamom, Jul et Mad Nea, Jul et Mad Garuda, Maria Candida Gentile Elephant and Roses, Olivier Durbano Chrysolithe, Orlov Star of the Season, Pierre Guillaume Mojito Chypre, Roja Parfums A Goodnight Kiss, Unum LAVS, and Vilhelm Black Citrus.

That is it for 2015. I will rest up for a couple days and begin 2016 hoping it is as good as 2015 was.

Part 1 was my general overview of 2015.

Part 2 was my Perfume, Perfumer, Creative Director, and Brand of the Year.

Mark Behnke

Colognoisseur 2015 Year-End Review Part 2- Perfume, Perfumer, Creative Director, & Brand of the Year

In a year when I smelled almost 700 new perfumes it is easy to focus on some of the problems which affect the perfume industry. What is nice about this time of year is it allows me to focus on what is outstanding within perfumery. These next four winners are what keep me coming back for more.

Iris Cendre bottle

Perfume of the Year: Naomi Goodsir Iris Cendre– There is one thing about finding a great perfume for the first time at one of the big expos; it stands out head and shoulders above all that surround it. When I arrived at this fall’s Pitti Fragranze in Florence my very first stop was to see Australian born milliner Naomi Goodsir and her partner in perfume Renaud Coutaudier. I look forward to connecting with this brand because these two have an uncompromising attention to detail in each of their releases. In three years they have only released four perfumes. Every single one of them is among the best for their particular year. I knew there was going to be a transcendent entry sooner than later. On that September day in Florence Iris Cendre turned out to be that fragrance.

For Iris Cendre Mme Goodsir and M. Coutaudier returned to the perfumer they worked with on their first two releases, Julien Rasquinet. Together they created a shimmering green iris which had a sly callback to their earlier collaboration Bois D’Ascese in the base. Iris Cendre is a success on every level I can name. Choosing a Perfume of the Year has never been easier.

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Perfumer of the Year: Christophe Laudamiel– This category was the toughest it has ever been for me. There was so much laudable work by many perfumers this year I ended up looking for intangibles to elevate my eventual choice, Christophe Laudamiel. The perfume reasons were the three 2015 releases he composed; Raymond Matts Pashay, Raymond Matts Tulile, and Strangelove NYC meltmyheart. I mentioned in my overview yesterday that there were more unabashedly synthetic perfumes released this year. In the past I have used M. Laudamiel’s work for brands like Humiecki & Graef or Nest as what can be accomplished with a primarily synthetic palette. The three perfumes he worked on for 2015 are even better examples especially the Raymond Matts Pashay. Strangelove NYC meltmyheart shows how he can take a perfectly executed central accord of chocolate, oud, and orris accompanied by a set of synthetics which impart a transparency to create something supernatural.

The intangible that lifted him over the others listed below is his tireless work for The Academy of Perfumery & Aromatics. In that capacity he developed a fantastic children’s introductory set to fragrance. By using different ingredients and tying them to their geographic location and their smells it is an ingenious way of introducing the concept of scent, in an educational way, to the next generation.

A great year of perfume combined with an important ambassadorial role makes Christophe Laudamiel my Perfumer of the Year.

Runner-Ups: Mandy Aftel, Cristiano Canali, Jean-Claude Ellena, Bruno Fazzolari, Rodrigo Flores-Roux, Dawn Spencer Hurwitz, Pierre Negrin, and Geza Schoen.

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Creative Director of the Year: Celine Verleure of Olfactive Studio– Of the many things I say over and over it is how disappointed I am when a brand plays it safe. While I press for a brand to take risks their bottom line is at stake to please my desire. Any Creative Director who takes too many risks will probably not succeed. My choice for Creative Director of the Year is Celine Verleure of Olfactive Studio who fearlessly released two very different perfumes in 2015, Panorama and Selfie.

Mme Verleure has always been interested in pushing the envelope as a Creative Director and that started with her work on the Kenzo Jungle collection from 1996-1998 which were not hewing to current trends at that time. When she started Olfactive Studio in 2011 she still made memorable riffs on recognizable templates but the early releases were about building an audience. In 2015 she challenged that audience with the fierce greenness of Panorama including a wasabi accord. Followed up by Selfie which took a fractured top accord of contrasting notes and coalesced it around a maple syrup heart. It is a fascinating bit of olfactory architecture I enjoy every time I wear it. These are perfumes which invite scrutiny and that is something I can only say about the very best releases in a year.

For her sense of adventure, I name Celine Verleure my Creative Director of the Year.

Runner-Ups: Karl Bradl (Aedes de Venustas and Nomenclature), Sylvie Ganter-Cervasel and Christophe Cervasel (Atelier Cologne), Madalina Stoica-Blanchard and Julien Blanchard (Jul et Mad), Christopher Chong (Amouage), and Marina Sersale and Sebastian Alvarez Murena (Eau D’Italie, ALTAIA).

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Brand of the Year: Atelier Cologne– Atelier Cologne has been on an ever expanding trajectory since their founding in 2010. This year represented their most ambitious to date as they released eight new fragrances and an extrait version of one of the bestsellers. Owners and Creative Directors Sylvie Ganter-Cervasel and Christophe Cervasel have always impressed me with their clear vision for their brand. By releasing a four fragrance Collection Azur at the beginning of the year meant to be an introduction to the world of Cologne Absolue which was released to various Sephora for that reason. It was followed by four releases spread out through the year that continued the evolution of this style of perfume. Saphir Oud, Pomelo Paradis, Jasmine Angelique, and Musc Imperial displayed the versatility that can be elicited from this concept.

Atelier Cologne is also the genial ambassador to niche for many who don’t live in large cities. I have lost count how many times I have told those who live in these areas to go to their local Sephora and try the Atelier Cologne that are there. I almost invariably get a return e-mail relating to me how they bought one after smelling the difference. I always talk about wanting niche brands to reach out to consumers beyond the big cities. Atelier Cologne has done this with great success.

For those reasons Atelier Cologne is my Brand of the Year.

Runner-Ups: Aftelier Perfumes, DSH Perfumes, Hermes, Jo Malone, and Olfactive Studio.

Part 1 was my broad overview of the year.

Part 3 tomorrow I will reveal my top 25 new perfumes of 2015.

Mark Behnke

New Perfume Review Olfactive Studio Panorama- Contemporary Green Architecture

At the end of 2011 when I was first introduced to the Olfactive Studio line of perfume I was immediately drawn in. Owner and Creative Director Celine Verleure has married photography and perfumery in a striking package. Through the six fragrances that have come over the last four years there has been a consistent progression towards a more modern aesthetic. Last year’s Ombre Indigo began the transition and it is the latest release Panorama which unabashedly completes it.

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Photo: Miguel Sandinha

Mme Verleure always begins with a photograph and usually it is one which already exists as part of a photographer’s collection. For Panorama she already had in mind the subject of the photographic brief, The Sheats Goldstein House in Los Angeles. The Sheats Goldstein House is an example of modern architecture from one of Frank Lloyd Wright’s students John Lautner. It is one of the finest examples of modern architecture to be found. The unique nature of the house has found it in multiple movies. Mme Verleure commissioned Miguel Sandinha to photograph the residence and she would pick one of the shots as the brief for Panorama. You can see the picture she chose above.

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Clement Gavarry

Next step was to enlist perfumer Clement Gavarry in turning that visual into a fragrance. One of the things to notice about that picture is the actual part of the house takes up only a small portion of the overall photo. The great majority of it is the verdant greenery which surrounds the house and far off in the distance you see the skyline of LA. If you look at that photograph and take all that in you will get an idea of what is to come in Panorama as M. Gavarry makes a fragrance of varying hues of green including some truly inspired unusual choices. All together it makes one of the boldest artistic statements this brand has ever made.

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Celine Verleure

The accord that many will be talking about when trying Panorama appears in the first moments. M. Gavarry has constructed a wasabi accord and like that dried horseradish paste which accompanies sushi it captures your attention. When Mme Verleure told me about this being one of the components of Panorama I had to admit I was skeptical. That concern remained right up until I sprayed some on my skin. M. Gavarry has indeed created a recognizable wasabi accord, it has a cold spiciness with an accompanying desiccated quality. It is weird. It is also wonderful. Oft times something weird can be interesting but when you wear it all day it continually begins to rub you in the wrong way. On the days I wore Panorama it was exactly the opposite as I spent much of my time wanting more. One of the reasons that I think it doesn’t become irritating is because M. Gavarry uses bamboo and fig leaves to keep the oddness under control. Over an hour or so like a light show the bright vivid green of the wasabi changes hues and gets a few shades deeper. A freshly-cut grass accord leads down to a pairing of galbanum and green cardamom with violet leaves. This is where you get the clean lines of the glass and concrete structure of The Sheats Goldstein House. It is still green but it is a sleek metallic green like the reflection of the plants in the glass of the house. The final shade of green comes through a deeply coniferous fir balsam. It is given even more depth by the skillful use of myrrh, labdanum, and vanilla. Like the bamboo and fig on top these alter the fir balsam into something completely modern.

Panorama has 8-10 hour longevity and average sillage.

Panorama is the most experimental fragrance release from Olfactive Studio. I applaud Mme Verleure for being willing to move the brand in this direction. Panorama smells like nothing else in the collection and it is all the more fascinating for that. I have found it to be one of the few fragrances I have tried recently which has me completely intellectually engaged throughout its development. It is as architecturally unique in its construction as the edifice which inspired it.

Disclosure: This review was based on a bottle of Panorama provided by Olfactive Studio at Esxence 2015.

Mark Behnke

Colognoisseur Esxence 2015 Final Wrap-Up Part 2- The Top 10 New Fragrances I Tried

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This year’s Esxence was bigger than ever with 150 brands displaying their perfumes. That made it even more challenging to cover everything that was there. Honestly even with three days I am sure there is a new brand or new release I missed. I was able to try 76 new perfumes over my time in Milan. The following are the ten I am having the hardest time forgetting after returning home, in alphabetical order.

Aedes de Venustas Palissandre D’Or by Alberto Morillas- The Aedes de Venustas line of perfumes, creatively overseen by Robert Gerstner and Karl Bradl, has been on a winning streak since their debut three years ago. With this fifth entry M. Morillas turns in, perhaps, the most translucent of the collection. It is a fascinating study of woods that never get heavy. Once you get past the floral top it is a dance of three kinds of cedar and Sri Lankan sandalwood which lingers in my memory.

Jardins D’Ecrivains Marlowe by Anais Biguine– Mme Biguine has returned to the classics after last year’s modern Junky. Inspired by Shakespeare contemporary Christopher Marlowe, Mme Biguine turns in a floral soliloquy around tuberose and osmanthus.

Jul et Mad Garuda by Luca Maffei– Creative Directors Julien Blanchard and Madalina Stoica tapped Sig. Maffei to do two of the three new releases in the Les White collection, Nea is the other. Garuda was meant to exude the warmth of burnished gold in the sunlight. Cambodian oud along with saffron and rum provide the warm glow desired. I just closed my eyes and let it envelop me.

Le Galion Aesthete by Vanina MurracioleNicolas Chabot has finished re-inventing the past with Le Galion and now he sets sail for the future with new releases. One of those new releases by Mme Murraciole feels like it belongs to a previous era. Aesthete is the scent of animalic leather and oud combined. It imparts a give and take between these two powerful notes and this tug-of-war is what makes Aesthete so much fun to wear.

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Neela Vermeire Creations Pichola by Bertrand Duchaufour– This team of Neela Vermeire and M. Duchaufour have been exploring the deeper waters of perfumery. As one who loves the exuberance of Bombay Bling I was pleased to see that sense of playfulness return in Pichola. Don’t be fooled by the opening because two-fisted handfuls of flowers burst through the tight green start and break into a Bollywood dance number.

Olfactive Studio Panorama by Clement Gavarry– When creative director Celine Verleure told me a few months ago that Panorama featured a wasabi accord I can’t say I was overly excited. As I approached the stand to try it I was still a bit apprehensive. Once I smelled it all of that concern evaporated. M. Gavarry balances the unusual wasabi inside a veritable green brigade of fig leaf, violet leaf, and galbanum. It adds modernity and creates something beautifully unique.

Orlov Paris Star of the Season by Dominique Ropion– All five of the perfumes from this new line are based on famous diamonds. M. Ropion is really stretching across the entire line but in Star of the Season he takes the duet of rose and iris and places them on a vanilla tinted bed of sandalwood. This is perfumery as classic as the diamond it is named after.

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Rubini Fundamental by Cristiano Canali– My favorite new discovery of the entire fair. Founder and creative director Andrea Rubini along with his team of Sig. Canali, Ermano Picco and Francesca Gotti delivered a real team effort. From the ultra-sleek look of the recycled Fiberglas packaging to the mix of new aromachemicals with classic ingredients this is the complete package.

Stephane Humbert Lucas Mortal Skin by Stephane Humbert Lucas– M. Lucas said Mortal Skin was meant to be a brightly colored snake with incandescent eyes drawing me in. Most often that kind of rhetoric falls flat. In Mortal Skin it rings true with beauty and decay featuring in equal measure. I think I will be spending a lot of time with this one trying to tease out its secrets.  

X-Ray Profumo Amnesia by Ralf Schwieger– As I was flying to Esxence I posted about my favorite new aquatics. Once I met creative director Ray Burns and he showed me Amnesia, named after an Ibiza nightclub, I now have another new aquatic to wear. Hr. Schwieger uses a seaweed and sea salt accord as the nucleus of a night of beachside abandon come to life. Around that very pungent accord floats waterlily, fruit, and cloves. The night is slowly giving way to the dawn but the party never ends.

That’s the end of my Esxence reports for 2015. My very grateful thanks to Silvio Levi and Caterina Gianoli for having me back. See you all next year.

Mark Behnke

Esxence 2015 Day 2 Wrap: Will the Real Oud Please Stand Up?

As everyone is aware the use of oud in perfumery has exploded. Day 2 of Esxence 2015 was bookended by experiencing a new fragrance using real oud and Michael Edwards speaking on the history of oud coming to Western perfumery. In between there was a lot more to see and experience.

I started my day out with Jul et Mad who were premiering the White collection consisting of Nea, Garuda, and Min-Shar. I was fortunate to have perfumer Luca Maffei on hand to guide me through the collection as he was responsible for Nea and Garuda. It was the latter which really caught my attention. Sig. Maffei spoke of his use of Cambodian oud in the heart of Garuda. What was very interesting was his use of rum to attenuate the strong medicinal qualities that particular oud has. The brief was to make Garuda glow like a room lined with gold in the sunlight. Sig. Maffei did that and then some.

The breakout brand of last year’s Esxence was Le Galion and the revival of perfumer Paul Vacher’s line. I was very interested to see where Le Galion would set sail for this year. Owner Nicolas Chabot presented six new perfumes to me. Of those six, three are brand new compositions. Perfumer Vanina Murraciole was responsible for the two new ones in the main collection, Cuir and Aesthete. Aesthete is the one that I like most. Both Cuir and Aesthete are leather fragrances but where Cuir feels like a throwback to the leather perfumes of the past, Aesthete feels contemporary. It is that modernity that draws me to it. Sig.ra Murraciole has made a pair of fabulous new addition that show Le Galion is well on their way to continuing M. Vacher’s legacy.

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Photo by Miguel Sandinha

If there was one note I was both anticipating and dreading trying this year it was the wasabi note promised in the new Olfactive Studio Panorama. As always it is based on a photograph. This time it is of the Sheats Goldstein house in Los Angeles by photographer Miguel Sandinha. As you can see in the picture above there are two modern aspects the skyline of LA off in the distance and the glass corner of the house on the right side. What you should notice if you want to get a sense of Panorama is that well over half of the picture is green. Panorama is a fragrance of unusual green facets. Perfumer Clement Gavarry and Creative Director/Owner Celine Verleure combined to make something very green and very current. What about that wasabi note? It is amazingly good in this perfume.

My favorite new discovery of Day 2 was X-Ray Profumo Amnesia. Inspired by the nightclub in Ibiza and not the mental affliction. Perfumer Ralf Schwieger has made a vibrant perfume which captures the beat of an oceanside club pulsing into the dawn from the night before. As with the wasabi in Panorama the keynote in Amnesia is another strange choice which works. Hr. Schwieger has developed a seaweed and sea salt accord. By itself it would probably smell like low tide and unpleasant. Forming the nucleus of Amnesia it allows all the other surrounding fresh notes to dance the night away on the beach with abandon.

Final stop on Day 2 was Michaels Edwards’ talk on oud and how it came to the West. Raise your hand if you thought YSL M7 was the first Western oud fragrance. Mr. Edwards showed us it was Balenciaga pour Homme which pre-dated M7. In a talk where he showed us a bottle of real oud extract worth $50,000 to start; we were given strip after strip to see how oud has been developed by the very best perfumers we have over the last few years. If there was ever a need to be shown that oud remains relevant in Western perfumery Mr. Edwards provided it.

That’s the end of Day 2. My final day is straight ahead and I’ll be dashing through the show like a madman.

Mark Behnke