There is nothing so frustrating for me as a fragrance line which carries a designer name seeming disconnected from the brand aesthetic. I am aware that fragrance is often an undiscovered country for many brands when they decide to make the move to expand into it. I have observed that a creative director who really takes the time to understand the design concepts behind fragrance can then successfully translate them into liquid form. One of those is Tomas Maier of Bottega Veneta.
Tomas Maier
Hr. Maier would lead the expansion into perfume with the simply named Bottega Veneta in 2011. The seemingly facille decision to create a leather artisan shop’s accord with some flowers growing just outside the window captured the essence of hand-made luxury. It was one of the best perfumes of 2011 and the best designer release of that year. They have continued to release some excellent mainstream designer perfumes ever since. Bottega Veneta Eau de Velours is another one.
Michel Almairac
If the original was a floral leather chypre the new one is a fruity floral leather. Perfumer Michel Almairac collaborates with perfumer Mylene Alran in this evolution of the original which M. Almairac was responsible for. The original had a lovely lilting plum blossom amidst the leather and oak. For Eau de Velours the blossom has become the fruit and no longer lilts; it leads the way. There is also an intent to simplify some of the lines of the original to give more prominence to the fruit, the floral, and the leather.
Mylene Alran
That design intent is evident from the beginning as the ripe plum has moved to the front of the line. It has some support from bergamot and baie rose but this is a plum just as it ripens. It is not sugary sweet but that mix of restrained sweetness tempered by a bit of tart freshness. It is that latter effect the baie rose sharpens the focus upon. Then very deep Damascene rose pairs with the plum in a classic fruity floral accord. The inherent spiciness of this breed of rose is lovely contrast to the plum. It gets better as the leather accord begins to weave itself within it. It is like tendrils of smoke as the first few strands start to become detectable. Over time they eventually weave a complete leather enclosure around the fruity floral. This effect is ably abetted by patchouli slowly adding to the volume of the leather accord.
Eau de Velours has 8-10 hour longevity and average sillage.
I again give a hat tip to Hr. Maier for retaining his vision of how fragrance represents the brand. Eau de Velours shows authenticity might not be easy but it is worth the effort.
Disclosure: This review is based on a sample provided by Botega Veneta.
–Mark Behnke
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