New Perfume Review Masaki Matsushima Matsu Sunshine- Before the Steamroller

There are perfume brands which sometimes just miss their window. As independent perfumery rapidly expanded in the 2000’s there was a corresponding vitality of ideas. With the internet connecting the world a smaller outfit could design to a specific sensibility. This was really the definition of niche in those early days of it.

Those of us who lived around NYC had a special place to find fragrance. The Japanese department store Takashimaya was one of the best perfume destinations in all of Manhattan. Their selection was like no other featuring Japanese-based labels throughout the store. One of those in the perfume department was Masaki Matsushima. These were some of the earliest examples I encountered of transparent minimalist styles. There were some which still remain the best examples I own. After Takashimaya closed, I lost touch with the brand until last year. A new era was beginning as perfumer Jerome di Marino took over from Jean Jacques who had composed the previous 40. That first release under the new creative team was a transparent concrete garden. It felt like this was the time and place for the Masaki Matsushima aesthetic to flourish. Masaki Matsushima Matsu Sunshine is an example of the good and not so good in current perfumery.

Jerome di Marino

The good is the fruity floral two-thirds which opens things. Mr. di Marino creates a summer reverie that is ideal. He begins with the fruit pairing of lemon and fig. I found this to be a fascinating give and take of the tartness of the citrus and the creamy fleshiness of the fig. It kind of reminded me of summer pudding made of the two fruits. Jasmine and frangipani add some lift to an already opaque fruitiness. This felt like a daydream during this part.

The not so good is the base accord is dominated by ambroxan. It acts like a summer thunderstorm of synthetic woodiness driving all the good that came before under cover. This is a place where using ambroxan just destroys what is so promising. I know it is there to provide longevity but that is a problem because under other circumstances I could re-apply. Not here, the ambroxan just lasts and lasts without letting anything else have space.

Matsu Sunshine has 10-12 hour longevity most of which is the ambroxan and average sillage.

I keep finding really compelling perfumes which are as good as it gets only to have them steamrolled by ambroxan. Matsu Sunshine is one of them.

Disclosure: this review is based on a sample provided by Masaki Matsushima.

Mark Behnke

New Perfume Review Masaki Matsushima mat; homme- Concrete Garden

For those of you who have never participated on the perfume forums there is one thing you miss out on. There is an international sense of community paired with the desire to want to share. When you start talking about something you like in a perfume, others will chime in with ones you should try. Often that was followed by an envelope containing a sample arriving a few days later. Even better would be the chance to buy or swap a bottle for the perfume in question. One day on Basenotes I was chatting about the idea of a Japanese aesthetic saying I wanted a perfume which smelled like a Japanese garden. A few days later a sample of Masaki Matsushima mat; male showed up. It was just what I was looking for. I would swap for that bottle a year or so later. I would find others from the brand at the long-gone NYC department store Takashimaya. Ever since it closed, I haven’t tried a new release from the brand. Which was why I was very happy to receive an e-mail telling me about their latest release Masaki Matsushima mat; homme. A few days later a sample arrived.

Jerome di Marino

It seems like the brand is attempting to branch out again. That can be a terrible thing if they are using the fondness for the name to package forgettable perfumes. In this case the converse is true. Masaki Matsushima is following the same minimalist artistic aesthetic they always have. The biggest change is in the perfumer. In every prior release it was composed by Jean Jacques. For mat; homme Jerome di Marino takes the wheel.

If mat; male was what I wanted a Japanese garden fragrance to smell like, full of natural scents. mat; homme is a perfume of the concrete towers of the urban landscape. Delineated woods form the frame, except for a nod to nature, as even in a concrete canyon a tiny garden can find purchase.

Mr. di Marino uses the versatility of Szechuan pepper to create an accord of sunlight off the glass windows of the concrete towers. Lemon and elemi provide a bright citrus reflection off the Szechuan pepper. It has a nose squinching quality akin to squinting your eyes against the real thing. Lavender is the flower growing between the buildings. Mr. di Marino wreathes it in a halo of saffron as the reflected light reaches the only sign of life. It all comes together in clean woody lines given texture via labdanum and cinnamon.

mat; homme has 10-12 hour longevity and average sillage.

As it has been with the previous Masaki Matsushima releases mat; homme is transparent in an Eastern aesthetic way. I wonder if the new direction is a nod to the current trends in perfumery matching that. Even if that is so mat; homme is a beautifully realized fragrance of the concrete garden within every big city.

Disclosure: This review is based on a sample provided by Masaki Matsushima.

Mark Behnke