The Brooklyn section known as DUMBO (Down Under The Manhattan Bridge Overpass) has become a vibrant creative nexus in Brooklyn. There have been a couple of perfumers who have gotten their start in this section. Maria McElroy of Aroma M perfumes and Alexis Karl of Scent by Alexis work on their own creations in their ateliers in Brooklyn. What has come to be special is when Ms. McElroy and Ms. Karl decide to collaborate for their shared brand House of Cherry Bomb. While their first two releases Truth or Dare and Rebel Angel were constructed for a different perfumista than I there was a great energy in those compositions. Last year’s Cardamom Rose and Tobacco Cognac were very much constructed for a perfumista like me. That energy I detected in the first two fragrances was even more assured here. It seemed like Ms. McElroy and Ms. Karl had really found a collaborative harmonic from which more perfumes would come. That next perfume has come and it is called House of Cherry Bomb Pink Haze.
Pink Haze is part of The PLP Project. PLP stands for the Facebook perfume group Peace-Love-Perfume started by Carlos J Powell, also known as YouTube reviewer Brooklyn Fragrance Lover, three years ago. For this third anniversary Mr. Powell has reached out to the perfumers who are part of the community to help celebrate by making perfumes in celebration of PLP. Pink Haze is more about Brooklyn than the Facebook group but that seems right as that is where Mr. Powell calls home, too. On the House of Cherry Bomb website Pink Haze is described as “the scent of tree lined Brooklyn streets, of stone buildings, both old and new, and of the hot metal of subway cars.” Pink Haze is the smell of midsummer twilight in DUMBO as the sun hits the horizon. The stone of the bridge and the smell of the sun charged aluminum on the side of the subway train roaring past all the while the summer flowers release their natural fragrance into the cooling air. Pink Haze paints a perfect Brooklyn still life on a summer evening.
Maria McElroy (l.) and Alexis Karl
Pink Haze opens underneath the Manhattan Bridge as the smell of the stone is juxtaposed with the smell of hot aluminum. Ms. McElroy and Ms. Karl have created an authentic city accord as the stone has the feel of seeing the heat shimmer in waves off of it. The same holds true for the hot aluminum which also feels like it is radiating its scent in heated pulses off of its surface. I was drawn in by this opening and I think it takes a city dweller to get this just right and the Brooklynites nail this. As the stone and aluminum cools in the night the florals begin to come out and on this street lilac, muguet, and gardenia are what is growing. The muguet leads the way and the lilac and gardenia come a bit later. The strength of these are kept well-modulated and that help keeps Pink Haze more true to its name. A bit of cedar provides the base note for the end of Pink Haze.
Pink Haze has 6-8 hour longevity and average sillage.
Pink Haze is the best perfume by House of Cherry Bomb to date. I think that is because this was a very personal project. Not only to evoke the place where they create but to also celebrate the online place where they congregate. Taken all together Pink Haze is a celebration of Peace-Love-Perfume and Brooklyn.
Disclosure: This review was based on a sample provided by Carlos J Powell.