New Perfume Review Frapin Nevermore- A Perfumed Toast to Poe

Wherever I have lived there is always a bit of a local mythology about things that go bump in the night. Now that I live in Maryland one of its most famous sons Edgar Allan Poe is a source of pride and inspiration especially as Halloween approaches. One of the more unique celebrations of Poe’s life was practiced for over seventy years. The tradition of the Poe Toaster who would show up at the gravesite in the early morning hours of January 19, Poe’s birthday. The Poe Toaster was dressed all in black with their face covered by a scarf carrying a cane. The Poe Toaster would lay three roses on the grave and pour a glass of Martell cognac raise a silent toast and leave the unfinished bottle next to the roses. The tradition started sometime in the 1930’s and ended in 2009 on the bicentennial of Poe’s birth.


David Frossard

David Frossard the creative director at Frapin Perfumes had heard of this tradition and wanted to make a perfume as a homage to this. The perfumer he chose to work with is Anne-Sophie Behaghel. The result is the new release Frapin Nevermore. Mme Behaghel was going to be the right choice for this because as I read her bio on the Flair website it starts with, “I was born in Paris with the all-pervasive smell of concrete and the Metro in my nostrils.” It serves her well as she evokes a chilly night in a graveyard of concrete grave markers with roses and alcohol added in.

anne sophie behaghel

Anne-Sophie Behaghel

Mme Behaghel sets the stage of a January early morning as she takes a combination of ozonics, aldehydes, and black pepper to create a frozen concrete accord. This is a bit of fragrant scene setting but it might be my favorite part of Nevermore. There is an almost frozen density to the opening moments. Next the roses come out to play as she mixes Rose de Mai and Damask Rose with a rose essential oil. The figurative three roses laid on the grave. As a perfume these three rose sources are blended into a heady middle stanza. As if the rose wasn’t enough Mme Behaghel dunks them in wine. I think this is an excellent choice because if she went with the cognac I think it might not have been as well balanced. The wine adds a deep ruby foundation for the roses to float upon. Now it is time for the Poe Toaster to make his escape and they do so in a swirl of ambrox, saffron, and cedar.

Nevermore has 10-12 hour longevity and above average sillage.

Nevermore is a fascinating perfume which manages to straddle a line between unabashedly old fashioned and completely modern. The opening accord could be used for an urban jungle perfume and along with the ambrox in the base that makes Nevermore seem contemporary. The wine and roses in the heart seem to hearken back to a day when those ingredients were the stuff of civility and refinement. All together Mme Behaghel makes Nevermore a fascinating study in perfumed storytelling. I think Poe would approve.

Disclosure: This review was based on a sample I purchased.

Mark Behnke