There are a lot of creative people within the fashion industry I would like to see take the creative direction over a perfume line. Near the top of that list is the former editor-in-chief of Vogue Paris, Carine Roitfeld. Her sense of artistic direction for the magazine was so clear during her time in the post from 2001-2011 it would be interesting to see what she would do in the world of fragrance. Having worked closely with both Karl Lagerfeld and Tom Ford she would have a good idea on what kind of perfume should have her name on it.
Mme Roitfeld has debuted a line of seven perfumes called the “7 Lovers” collection. Even though each perfume carries a man’s name they really are perfumes of place. For this collection the press materials say she has worked eight years on it. She certainly chose three talented perfumers to work with; Aurelien Guichard, Pascal Gaurin, and Yann Vasnier. I’ve had a sample set for a month, and I am happy to report that Mme Roitfeld did not disappoint I like all seven of her “lovers”. I will be giving full reviews to Aurelien, Kar-Wai, and Sebastian over the next few weeks. Of course there always must be one which rises above; which for me it was Carine Roitfeld George.
George was composed by M. Vasnier meant to capture London and its punk rock aesthetic. The perfume is a floral heart sandwiched between two compellingly green accords one very contemporary and the other as classic as it gets in perfume.
The contemporary green accord is where George begins. M. Vasnier employing the Givaudan ScentTrek process to create a fabulously sticky green cannabis accord. This is that sappy green scent you smell from a container of high-quality marijuana buds. He tunes it with a couple of other green ingredients, galbanum and violet leaf. M. Vasnier finds just the right side of illicit over vegetal with this top accord. Jasmine provides a floral contrast as if someone found a few blooms among the buds. The indolic quality of the jasmine fits right in with the cannabis. Then we turn towards classic perfumery as M. Vasnier fashions a leathery chypre base. This is a modern chypre with animalic bite the perfect complement to the top accord.
George has 10-12 hour longevity and average sillage.
So many perfumes have attempted to capture the punk vibe of London only to miss the mark. George finds it by using a perfumer’s punk mentality at re-inventing a chypre. In the doing they connect like few have before them.
Disclosure: this review was based on a sample set supplied by Carine Roitfeld.