Byredo 101- Five To Get You Started

Byredo is a brand which has a very distinctive aesthetic which has been in place from their very beginning in 2006. Founder and Creative Director Ben Gorham wanted to make understated fragrances which use top-notch raw materials. Over the past 10 years and 29 releases working with perfumer Jerome Epinette they have created a recognizable Byredo-ness for every new release. When faced with choosing five to start with it was a difficult choice. One reason is there might not be a line I’ve done Perfume 101 for which has entries which might be called Perfume 201 because they are very good but I think not good entry points. That group includes some of my favorites from the line: Pulp, M/Mink, and Black Saffron. They are impressive to me because while staying true to their desire to keep it lighter those have undeniable strength. Those are not where one should start. The five below are where I think you should begin.

ben gorham

Ben Gorham

Encens Chembur was one of the inaugural releases. M. Epinette was able to provide one of the most transparent incense-centered perfumes I own. Through a veil of lemon buttressed with elemi he combines a mannered ginger with an opaque frankincense. It all ends with a sheer amber and musk base. This is one of the few incense perfumes I wear in the summer.

Bal D’Afrique was inspired by a romanticized version of Africa as seen through Parisiennes of the 1920’s. The fragrance is also an impression as if M. Epinette watched a few National Geographic specials on Africa. A beautifully lilting neroli is contrasted with a shot of astringent marigold. Buchu leaves take up the case with the marigold turning it greener. Before this gets too strident a floral heart of jasmine, cyclamen, and violet bring things back to a floral heart. The base is vetiver and cedar classically framing this picture of Africa.

Baudelaire might be my favorite of all the perfumes M. Epinette has made. Inspired by the poet of the same name; M. Epinette compose a three stanza perfumed poem of his own. Starting with a fabulous duet of juniper berry and black pepper. The second verse is led by hyacinth caressed with incense and caraway. The final part is the beginning of a style which will reappear frequently in other Byredo releases as M. Epinette creates an arid desiccated accord of papyrus, patchouli, and amber.

Jerome-Epinette

Jerome Epinette

When I first tried Sunday Cologne the name on the bottle was “Fantastic Man”. I laughed out loud at that name feeling like I should put my hands on my hips and jut my chest out while saying it. Thankfully Byredo also realized the name was silly and in less than a year changed it. The new name describes it perfectly; a cologne for a lazy Sunday. It is a classically constructed lavender cologne tuned to the Byredo transparency. Starting with a breath of cardamom into lavender and incense followed by patchouli and vetiver.

Bullion is another Byredo which takes one of my favorite notes, osmanthus, and shows how it can be made more interesting for having it used with a lighter hand. The osmanthus is the focal point. M. Epinette uses plum in the top notes to blend with osmanthus’ apricot nature. He then doubles down on the flower’s leather character by adding in even more. It all rests on another arid sandalwood foundation.

There are some who find the lightness of the line to be an issue. I appreciate it because it allows me to wear some of my favorite notes on the hottest of days. Give the five above a try and see what you think.

Disclosure: This review was based on bottles I purchased.

Mark Behnke

My Favorite Things: Caraway

I have a secret crusade in perfumery. I want caraway to stage a coup d’etat on bergamot in the top notes of perfume. Caraway has the same bitter citrus feel as bergamot except this is more akin to bitter lemon. Because it is a spice there are also subtler aspects that go with the obvious bitter citrus. Caraway is one of the least used ingredients within perfumery. In Michael Edwards’ Fragrances of the World there are only 92 entries which contain caraway. I’ve asked and learned it is not too expensive, difficult to obtain, or fractious to work with. As part of my campaign I am going to give you my five favorite caraway containing fragrances.

Van Cleef & Arpels Tsar was the first place I ever smelled caraway but I was too unsophisticated to know what the different note was I was smelling. Released in 1989 by perfumer Philippe Bousseton it is a powerful fougere which uses bergamot with the traditional lavender and rosemary to start. The turning point comes in the heart as cinnamon and caraway brush aside the bergamot and rosemary to transform Tsar into something much more opulent before ending on a super sandalwood base. In this case the caraway shows all of the depth and subtlety it has available to it.

It was when I first tried Parfumerie General Querelle by Pierre Guillaume which has fueled my caraway enthusiasm. Querelle opens with one of the most beautiful openings of anything M. Guillaume has composed as he combines caraway with cinnamon and myrrh. The bitter lemon against the fire of the cinnamon juxtaposed on the sweet resinous quality of the myrrh is gorgeous. It sets up the vetiver, incense, and oakmoss finish perfectly. Caraway dominates the very early moments. It when I wear this that I most often ask why it isn’t used more.

Dirty-English-Juicy-Couture

Juicy Couture Dirty English is one of my favorite best buy perfumes. Perfumer Claude Dir created an overstuffed smorgasbord of masculine ingredients. Right at the top he sets up a title fight between bergamot and caraway which my guy wins by pairing best with the cypress and cardamom also present. Dirty English is fantastic for the price and it is caraway which starts it all off.

Byredo Baudelaire by perfumer Jerome Epinette is perhaps the most creative use of caraway. From a black pepper and juniper berry opening the caraway provides the citrus pivot to the gin-like character of the juniper berry. Like an exotic gin and tonic with caraway acting as the lime Baudelaire becomes this watery patchouli and incense fragrance. I can’t imagine bergamot being able to pull off the same effect.

Maison Francis Kurkdjian Cologne pour le Soir shows caraway can stand up to even the heaviest spicy notes. Perfumer Francis Kurkdjian uses caraway as the foil to the cumin within the honeyed top accord. When I tried the first debut collection of this brand it was this single accord which made me swoon hardest. Even as it deepens with ylang-ylang, incense, and vanilla it is the opening which sticks with me longest.

If you need a crash course in caraway here are five which can provide you a full profile of the note I most want to see used more often.

Disclosure: This review is based on bottles I purchased.

Mark Behnke