Colognoisseur Best of 2021 Part 3: The Top 35 New Perfumes of the Year

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To begin with the context of the list, I tried 621 new perfumes since January 1, 2021. That is about a third of all new perfume released during the same time frame. The list below is the best 5.6% of those I got to try. As you see in the title it has expanded a bit from the usual Top 25. I found that when I looked back, I had a tight list of 35 I was pleased with. I decided to make them all worthy of the main list with no Honorable Mentions this time around.

The Top 10 (Perfume of the Year candidates)

10, Diptyque Kyoto– The best of the four perfumes in celebration of the 60th anniversary of the brand. The magic of beetroot, and perfumer Alexandra Carlin turns this into a stunning fragrance.

9. Editions de Parfums Frederic Malle Synthetic Jungle– Perfumer Anne Flipo turned in a sappy green thicket of a perfume.

8. Zoologist Chipmunk– Creative Director Victor Wong and perfumer Pia Long create a modern interpretation of those classic woody masculine perfumes of decades ago.

7. Azman Two Minutes After the Kiss– You might think there is nothing new in an oud-rose perfume. Perfumer Cristiano Canali will make you think again.

6. Masque Milano Lost Alice– Creative Directors Alessandro Brun and Riccardo Tedeschi team-up with perfumer Mackenzie Reilly for a gourmand inspired by Alice’s Tea Party.

5, Francesca Bianchi Luxe Calme VolupteFrancesca Bianchi lives on the edge in her perfume making. This time it is the edge of sensual passion in this year’s sexiest fragrance.

4, Puredistance No. 12– Creative director Jan Ewoud Vos told me to give perfumer Nathalie Feisthauer’s perfume time to mature. When it did a magnificent powdery chypre was there to enjoy.

3. Rubini NuvolariAndrea Rubini and his creative team including perfumer Cristiano Canali take you for a drive on an F1 track all the way through the checkered flag.

2. Amouage Material– Creative director Renaud Salmon and perfumer Cecile Zarokian turn in the most audacious gourmand of the year using the tritest of ingredients, vanilla. By turning it inside out and back again they define something entirely new.

1. Amouage Silver Oud– All the reasons are in yesterday’s Perfume of the Year post. The short version: M. Salmon and Mme Zarokian made me care about oud again.

The Rest of the Top 35 in Alphabetical Order

Aesop Eremia– The apocalypse has never seemed so appealing.

Aftelier Perfumes Joie de VertMandy Aftel uses a vintage anise hyssop in a hymn to green.

Anatole Lebreton Racine Carre– This perfume is the answer to, “What is the square root of licorice?”

April Aromatics Wild Summer Crush– The exuberance of the summer and the possibilities of love explode on my skin with joy.

Chanel Paris-EdimbourgOlivier Polge is creating his own niche at Chanel with the Les Eaux. This is the best of them, so far.

Chris Collins African Rooibos– The best tea-inspired perfume of 2021.

Comme des Garcons Ganja– Everything Comme des Garcons has done well for thirty years, and counting is right here.

Diptyque Venise– This reminds you that Venice is not just water and canals. It is also the gardens on the islands.

DS & Durga St. Vetyver– I hear Jimmy Buffet in my head every time I wear this.

Escentric Molecules Molecule 01 + Iris– Sometimes things are simple. Geza Schoen adds iris to Iso E Super. It is as good as it gets.

Freddie Albrighton Mabel’s Tooth– The most fun I had with a perfume all year from a new independent perfumer.

Hedonik Divine PerversionFrancesca Bianchi’s leather line has a perfume to match.

La Curie GeistLesli Wood finds the wood smoke hanging in the pine trees.

Laboratorio Olfattivo Vanagloria– This is a version of a vanilla throw blanket from Dominique Ropion.

Maison Crivelli Lys SolabergNathalie Feisthauer takes you to summer in the Great White North as the lilies bloom.

Maison Crivelli Hibiscus Mahajad– Perfumer Quentin Bisch creates a red-colored gemstone floral.

Milano Fragranze Diurno– The best of the new line by creative director Alessandro Brun. Perfumer Julie Masse uses a brilliant Amaretto accord to call up the echoes of the Lost Generation.

Naomi Goodsir Corpus Equus– Perfumer Bertrand Duchaufour forms a horsehair leather fragrance.

Parfum d’Empire Mal-AimeMarc-Antoine Corticchiato can make perfume from anything, including weeds.

Phoenecia Perfume Oud Elegance Rose and Oud Elegance Incense– Perfumer David Falsberg gave two visions of no BS oud. Both are enhanced by the ingenious use of a hyraceum tinctured alcohol.

Sarah Baker Loudo– This combination of a cherry cordial and oud was as compelling as it got.

Scents of Wood Plum in Cognac– This was the perfume which made Fabrice Croise’s concept come to gourmand life under perfumer Pascal Gaurin.

Shalini Fleur JaponaisShalini and perfumer Maurice Roucel make a delicate artistic perfume.

Tom Ford Private Blend Ebene Fume Rodrigo Flores-Roux wakes up the echoes of the early days of the brand.

Zoologist Snowy Owl– At the end of last year I eagerly awaited this collaboration between Victor Wong and perfumer Dawn Spencer Hurwitz. Snowy Owl was even better than I could have imagined.

That’s a wrap for 2021. I’m looking forward to what 2022 has in store.

Mark Behnke

Colognoisseur Best of 2021 Part 2: Perfume, Perfumer, Creative Director, and Brand of the Year

Quantity versus quality is an eternal dichotomy. When it came to deciding these top categories for the year I was constantly faced with this dilemma. I ended up choosing two based on the quality of a couple perfumes and two from an impressive body of work. If you look at the runners-up you will see the choices I wrestled with.

Perfume of the Year: Amouage Silver Oud– Prior to this year I was over oud in perfumery. It was too often cloaked in PR nonsense. It was a cynical play to convince consumers there was something worth the price they were paying. Silver Oud from Amouage creative director Renaud Salmon and perfumer Cecile Zarokian deconstructed everything about oud as used in Western perfumery.

They created a fragrance of three accords. One was the typical oud accord present in most commercial perfumes. It contains no oud. Mme Zarokian made a more interesting version of it by using better materials, but it was still not the real thing. The heart is where the real Laotian oud shows up paired with a resinous vanilla from Madagascar. This is what oud can be. This oddly semi-gourmand version is not one of the more common pairings. The final accord is a smoked amber which usually stands alone as a simulacrum of oud. Given the foundation of genuine oud it provided a fascinating resonance that made this amazing. Ever since this arrived, I have enjoyed allowing it to show different shadings of oud to me. This has engaged my nose and my mind more than any other perfume this year.

Cecile Zarokian

Perfumer of the Year: Cecile Zarokian– Ever since 2013 this award was an inevitability. When I tried Majda Bekkali Mon Nom est Rouge, Mme Zarokian showed me she was an independent perfumer to keep an eye on. She has confirmed that assessment year after year. I was waiting for that moment when it all came together, 2021 was it.

She made two perfumes for Amouage which are among my Top 2 perfumes of the year. You see that Silver Oud is one of them. The other is Amouage Material. Mme Zarokian has been the most adventurous in expanding what we think of as a gourmand perfume. She has taken every opportunity to create new space within the genre. Material takes the tritest of gourmand ingredients, vanilla and wraps it in a series of complementary notes which illuminate it in a wonderfully different way. She does the same thing for oud in Silver Oud.

I also considered Nathalie Feisthauer who will figure prominently in the Top 25 and Cristiano Canali who made two brilliant perfumes. Mme Zarokian is my choice for Perfumer of the Year because both Material and Silver Oud were genius level examples of perfume construction.

Runners-Up: Francesca Bianchi, Cristiano Canali, Nathalie Feisthauer, David Falsberg, and Anne Flipo.

Thibaud Crivelli

Creative Director of the Year: Thibaud Crivelli, Maison Crivelli– It would have been easy to keep the Amouage award train running and naming M. Salmon to this honor. Except I have been having a discussion with a perfume friend about the role of creative director. How much do they have to do with the perfume that ends up being released? I am a believer that the best of them is critical to the long-term success. One way I can approach it is by asking this question, is the aesthetic of the brand retained through different perfumers. In other words, if I think a brand is doing great work and the only constant is the creative director that should indicate something.

When Thibaud Crivelli began Maison Crivelli he openly stated he wanted to create a fragrance collection of textures. Over eleven releases he has worked with eight different perfumers to deliver exactly that. 2021 has seen Osmanthe Kodoshan, Lys Solaberg, and Hibiscus Mahajad. Perfumers Stephanie Bakouche, Nathalie Feisthauer, and Quentin Bisch produced gorgeously textural wonders at M. Crivelli’s direction. This is what makes him my Creative Director of the Year for 2021.

Runners-Up: Christian Astuguevieille of Comme des Garcons, Myriam Badault of Diptyque, Alessandro Brun of Masque Milano and Milano Fragranze, Renaud Salmon of Amouage, and Victor Wong of Zoologist.

Brand of the Year: Diptyque– This year was the 60th anniversary of this brand. Creative director Myriam Badault was going to make sure it would not pass with a whimper. Instead, she oversaw a perfume selection beginning with Orpheon paying homage to the founders. Ilio as a reminder of the summery style this brand does so well. She finished the year with Kyoto and Venise which laid down a marker that this 60-year-old still has some innovative life left in it.

Runners-Up: Amouage, Maison Crivelli, Milano Fragranze, Zara, and Zoologist.

Tomorrow I reveal my Top 25 new perfumes of 2021.

Mark Behnke

New Perfume Review Amouage Silver Oud- All About That Base

Perfume dork that I am there are things which happen in my head as I try perfumes. One of them is when I encounter a particularly intriguing base accord the internal jukebox in my mind begins playing the 2014 pop song by Meghan Trainor “All About That Bass”. The song is speaking about the bass line to a song especially as it pertains to dancing. It is the reason I have bass enhanced headphones so I can make my music all about the bass if I want to. There is something satisfying about a depth which resonates deep in the belly and spine.

I also hum this song when giving advice to fledgling indie wanna-be perfumers. The great majority of the time what is lacking in their earliest attempts is the base accord. This is not so different than the bass line in a song. In perfumery the base is what you build upon, it is foundational. It is often where the soul of perfume resides. It may be covered in all matter of fabulous other accords and ingredients but without it there is nothing. What happens when a professional perfumer decides to make it all about the base? You get something like Amouage Silver Oud.

Renaud Salmon

Creative director at Amouage, Renaud Salmon is early in his time there. He is beginning to create a set of perfumers he believes can realize his vision for the brand. One of them seems to be perfumer Cecile Zarokian. Mme Zarokian is one of the best perfumers as well as one of my favorites. A couple of her earliest fragrances are among my personal faves. She has only become better over time. In recent years she has been the perfumer closest to pushing the gourmand genre into something grand. Earlier this year Amouage Material is an example of this. When I reviewed that I mentioned I wanted more from her and M. Salmon in Silver Oud I am getting that.

This is inspired by Stendahl’s 19th century novel “The Red and the Black”. I’ve never read it, but Wikipedia tells me it is a tale of a young protagonist rising above his modest beginnings only to be brought low by his passions. To that end there are three titled accords in Silver Oud; confusion, passion, and destruction. I’ll allow someone who has read the book to weigh in on those themes as the heart of the novel. I encountered the perfume based on them quite differently as I was brought to mind of a clever rumination on oud in modern perfumery.

Cecile Zarokian

This is a perfume which is three distinct base accords, but they are presenting how oud is perceived in Western perfumery. The early part is an oud accord. Mme Zarokian weaves a classic patchouli, cypriol and cedar version. Most of the oud in fragrance is this kind, an accord given some life with a tiny amount of the real thing. In this case what comes first is a reminder of what those accords represent. Not quite the real thing but close enough to be part of a bigger construct. Here it is given some time to itself. This is much better than many of the commercial oud accords because of the quality of the patchouli and cedar used here. They bring in some of the rougher edges these type of accords usually lack.

In the heart real oud from Assam, India pushes through the simulation with authenticity. This is that full-throated oud which has medicinal, barnyard, and resinous aspects in its profile. Most of the time a perfumer will look for a complement. Mme Zarokian chooses a contrast, a slightly smoky vanilla from Madagascar. This isn’t a gourmand accord yet her facility in that genre allows her to find a sweet smoky contrast. The vanilla smolders its way through the oud. It is what those who love real oud are looking for. A simple pairing which brings out the best in both.

The final piece is a strong smoked amber accord. This is one of those tricks some brands like to play when they say there is oud in their perfume. They create a strong amber layered with ingredients which add smokiness. It is why so few perfume lovers ever know the real thing. Mme Zarokian creates a version of this which is better than almost all the ones trying to confuse perfume lovers. It creates its own version of an oud accord around amber, guaiac wood, and castoreum. The smoke comes courtesy of birch. She smartly keeps it at the level where a comparison can take place. The real oud paired with vanilla versus the smoked amber simulation. It is a fascinating debate which took place on my skin.

Silver Oud has 14-16 hour longevity and average sillage.

Silver Oud is as good as Material was earlier in the year. M. Salmon and Mme Zarokian are forming a creative partnership which might be the core of what this phase of Amouage is all about. The absolute fun of wearing this and having the history of oud in Western perfumery play out is fantastic. Then again that’s because this is a perfume which is all about that base.

Disclosure: This review is based on a bottle provided by Amouage.

Mark Behnke