New Perfume Review Aramis Modern Leather- What Powerhouse Means Today

When I was growing up in the 1960’s many of the men around me wore perfume which had a central leather component. If I had so desired I could have easily concluded that leather is what a man smells like. I can joke about it but there is a bit of truth underneath the humor. The mid 1960’s well into the 1970’s was the age of the powerhouse cologne marketed primarily to men. Because men were the target audience perfumers would have to sneak some notes, like flowers, considered feminine underneath the more stalwart suspects. One of the exemplars of this style of perfumery was 1965’s Aramis composed by perfumer Bernard Chant.

Aramis was a powerhouse leather mostly supported by herbs and spices led by thyme and clove. My very stylish uncle was an Aramis man. As I would begin to expand my fragrance horizons I would discover there was an entire collection under the Aramis name. As the niche explosion arrived the brand has been having some difficulty staying relevant. It was why when I received the press materials around the new release Aramis Modern Leather I was more interested than normal.

Celine Barel

According to the press materials Aramis Modern Leather was meant to be a modern re-telling of the original Aramis. I was wondering what the team at Aramis thought a twenty-first century powerhouse smelled like. The name clued me in that it was leather. What else did perfumer Celine Barel think makes a modern powerhouse? She returns to the herbal notes of the original but she also believes men are more comfortable with a floral heart fifty years later.

Mme Barel opens with thyme as the original started with. The main difference is basil overtakes it rapidly as if making the case for being the modern man’s herb of choice. Where the original dove deep into spices Modern Leather constructs a proper floral heart accord around geranium and orange blossom. Mme Barel uses some violet leaves to constrain the florals from becoming too expansive. The base contains the leather. Mme Barel’s leather accord is refined leather; very modern compared to the leather accord in Aramis. This one in Modern Leather is supple luxuriousness. The only attempt to put a tiny amount of edge into it comes from some vetiver and labdanum but they never really lay a hand on it.

Modern Leather has 10-12 hour longevity and average sillage.

Modern Leather posits the hypothesis that a modern powerhouse smells like this. It is a good version to see if there is a market for a fragrance like this. I can find a spot for it right next to its original stable mate.

Disclosure: This review was based on a sample provided by Aramis.

Mark Behnke

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