Designer fragrances are a dime a dozen; most ending up not being worth a dime. It is why when there is a designer collection which stands out it really stands out. That is the case with the fragrance side of John Varvatos.
John Varvatos is an American fashion designer known for his rock and roll aesthetic. In 2004 he wanted to branch out into fragrance. From here the story usually goes this way; brand name turns over creative control to big cosmetics brand who produce an insipid fragrance. When there are successes within the designer area of perfume it almost always comes because the name on the bottle gets involved in the creative process. Mr. Varvatos was one of those. That would lead to some other anomalies to the way John Varvatos developed as a brand. The most important is he worked with the same perfumer, Rodrigo Flores-Roux, exclusively for the first fifteen perfumes. This kind of partnership is common in the niche community; much rarer in mainstream. Over the years they have developed one of the very best fragrance collections you can find at the department store. They have been at it so long that the early releases are now easily found in the discount bins. While I whole heartedly recommend almost everything released by Mr. Varvatos and Sr. Flores-Roux for this month’s Discount Diamonds I’m going to start at the beginning with John Varvatos Cologne.
At that time for men’s fragrance they made a couple of interesting choices. One to eschew all the fresh and clean competition. Second to work with some unusual ingredients. In that first press release they would tout four ingredients being used for the first time.
John Varvatos Cologne opens with the sweet dried fruitiness of medjool dates. This provides a unique kind of sweetness which is kept from getting to be too much by using rosemary and tamarind leaves to wrap it up in notes of herb and vegetal forms of green. The herbs continue into the heart with clary sage, coriander, and thyme. At this point there is a lot of similarity to the stewed fruit accord which would become popular in niche perfumery. In the base they use a couple of woody synthetics, Eaglewood and Auramber. This gives an intensely woody accord with an amber finish.
John Varvatos Cologne has 10-12 hour longevity and average sillage.
What you see above would be repeated time and again as Mr. Varvatos and Sr. Flores-Roux seemingly improved release after release. It has been one of the most remarkable collaborations in all mainstream perfume.
Disclosure: This review is based on a bottle I purchased.