Dead Letter Office: Helmut Lang Cuiron pour Homme- Minimalist Leather

A common thread of this series will be “right fragrance, wrong time”. These are releases which attempted to lead a charge only to look around to see nobody following behind. By the time tastes catch up these fragrances are long forgotten. In the case of Helmut Lang Cuiron pour Homme I think if Hr. Lang hadn’t decided to chuck his whole fashion career aside in 2005 it might have survived until perfumistas caught up to it.

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Helmut Lang Autumn/Winter 1996 in Vogue

Helmut Lang was one of the most influential fashion designers from 1988 through his retirement in 2005. In the middle of the “greed is good” decade he was designing fashion which was stripped down. He was one of the designers at the head of the “neo-modernists”. His fashion was simple pieces tailored to a scalpel’s edge. You can see the Fall 1996 collection from a spread in Vogue from that same year above. His fashion stood out because it was a reaction to the excess everywhere else. In 1999 Prada acquired the brand and started to expand the offerings under the Helmut Lang imprimatur. As part of the Prada deal Proctor & Gamble was going to partner with Hr. Lang on a fragrance collection. The first two releases in 2000 were a pair of Eau de Cologne and Eau de Parfum by perfumer Maurice Roucel. Two years later Cuiron pour Homme would be released. All three fragrances were fitting examples of Hr. Lang’s aesthetic they were streamlined and sharply tailored perfumes. Cuiron pour Homme stood out because it was a leather that was completely different than the leathers on the market.

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Self-Portrait 2007 by Helmut Lang

By the early 2000’s the state of leather in fragrance was that of powerful birch tar laden powerhouses. Perfumer Francoise Caron would go in an entirely different direction. When I read the press release for Cuiron it described the leather in three distinct phases; fluid leather, sensual leather, and noble leather. What Mme Caron did was to use a mix of synthetics to create a post-modern leather accord. It reminds me of those chrome tube chairs with big leather cushions. Mme Caron’s leather felt like patent leather fresh off the assembly line. For this to not be unbearable she had to use a smart assortment of complementary notes to keep the leather light. In the top mandarin provides a juicy citrus. The heart uses pink pepper to accentuate the artificialness of the leather accord. Iso E Super and Cashmeran also add a synthetic vibe with their austere woodiness. The base uses tobacco and olibanum to add sweetness to the leather and try and make the synthetic seem natural. It never does as Cuiron always seems like an artificial construct in a fascinatingly good way.

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Francoise Caron

Cuiron has 12-14 hour longevity and very modest sillage.

Cuiron pour Homme is one of the greatest leather fragrances ever, in my opinion. Mme Caron captures everything that Hr. Lang stood for in fashion at this time and turned it into a true masterpiece. In 2005 Hr. Lang split with Prada and retired from fashion. Prada quickly sold off the brand and Proctor & Gamble stopped making the perfumes. Three years after it was released it was discontinued. This is one of those perfumes which seems to have regular rumors of its resurrection. I would love to see it back again as I think it is a perfume whose time has arrived.

Disclosure: This review was based on a bottle I purchased.

Mark Behnke

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