Buongiorno Perfumistas! I am heading to Florence, Italy to cover the thirteenth version of Pitti Fragranze.
The theme for this year’s edition is A Kaleidoscope of Scents as the Stazione Leopolda will be turned into a celebration of scent and color designed by Alessandro Moradei.
Chandler Burr is curating an installation of fifteen pieces of visual art paired with fifteen pieces of olfactory art. Each pairing is going to be dispersed throughout the exhibit hall allowing for each one to be a surprise as you stroll the fair.
Two panels I am looking forward to are the one by Mane on the opening day, Friday, as they present a comparison between natural and synthetic raw materials. Also on Friday, Mr. Burr moderates a panel where the owners of Luckyscent in Los Angeles, Franco Wright and Adam Eastwood, compare and contrast their retail experience with Francois Henin of Jovoy in Paris.
This is all in addition to over 250 brands being displayed on the show floor.
I will be posting daily reports of all I encounter each day of the exposition. Followed by my wrap-up upon my return home.
Colognoisseur will be your eyes and nose in Florence.
–Mark Behnke
