New Perfume Review Tiffany & Co.- Holly Golightly 2017

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Tiffany’s has always stood as one of those cultural touchstones where the name is synonymous with luxurious things. Very few brands can be identified by just the color of the container but Tiffany blue indicates something beautiful, and expensive, inside. There are many other references spread throughout pop culture. One of the most famous is the 1961 movie “Breakfast at Tiffany’s” based on the short story by Truman Capote. The film is much more beloved because it contains a happy ending for the central character Holly Golightly who is portrayed by Audrey Hepburn. I was reminded of all of this as I received my press sample of the new Tiffany & Co. eau de parfum.

Audrey Hepburn as Holly Golightly looking in Tiffany's in the movie "Breakfast at Tiffany's" (1961)

This is not Tiffany’s first foray into the fragrance sector. Back in 1987 they would work with the Chanel creative team for six fragrances until 2003. Of those six, Tiffany and Tiffany for Men, were the stars. Perfumers Francois Demachy and Jacques Polge would design two classic fragrances which embraced the fragrance equivalent of the little blue box.

After 2003 they seemed to lose interest in fragrance and it was just those two first perfumes which were readily available for many years. I’m not sure when those disappeared from the stores but Tiffany has been without a branded fragrance for a few years, at least. When I received the press release in advance of the fragrance I was intrigued because this was going to be something very different from what had come before.

Daniela Andrier

One consistency was working with one of the best perfumers available; for Tiffany & Co. Daniela Andrier would begin the second phase of Tiffany fragrance. The major difference was for this to be a soliflore around iris. I have frequently described soliflores as perfume solitaires with that central note the radiant jewel. It seems appropriate for Tiffany and Mme Andrier to follow through on this analogy. Finally, this is part of the overall lightening of fragrance to appeal to a younger consumer. Tiffany & Co. is brilliant and sparkling in an opaque style.

Mme Andrier uses iris as her core note. This is not an iris which displays its rootier, earthy qualities. It instead is more focused on its higher register character with the powdery style more evident. Mme Andrier clearly wants to keep a firm hand on the powder quotient and so she surrounds the iris with a set of notes to hem that in. Early on it is an acerbic green mandarin providing a citrusy green contrast. To replace the earthiness lost, patchouli replaces a little bit of it providing a type of abstract iris accord. The rest is all fresh white musks providing lift and volume making the whole construct airy and light.

Tiffany & Co. has 8-10 hour longevity and average sillage.

As I wore Tiffany & Co. I easily imagined a current day Holly Golightly wafting this. Mme Andrier has captured the Tiffany style in a different way than what came before. Probably a more contemporary way which will appeal to this generation who dream of Breakfast at Tiffany’s.

Disclosure: This review is based on a press sample provided by Tiffany & Co.

Mark Behnke

35 thoughts on “New Perfume Review Tiffany & Co.- Holly Golightly 2017

  1. Sorry, I have worn the vintage Tiffany since I was a young women, and the new fragrance does  not compare. I was hoping it would,

    • I want my original Tiffany perfume back. I have worn Tiffany perfume since my late 20's and now I'm in my 70's and always got compliments. The new fragrance does not even come close to the wonderful scent of the original. No compliments and very dissatisfied.

      • I agree. I want my old fragrance back. Can’t bring myself to shop at Tiffany’s anymore because of this. So disappointing. 

  2.  I am a Tiffany girl with one of the biggest Tiffany jewelry collections in my area. I am dissapointed  in the fragrance. Smells like some other perfume I can’t remember and it doesn’t seem memorable. Bottle is pretty LOL 

  3. I wore Tiffany vintage for 25 yrs and everyone commented how wonderful  the frangrance is.   I was very disappointed with the new parfume.   It is overly flowerly and has a soap smell undertone.    Very disappointed with the new frangrance.

    • Thank you, Thank you, just returning mines, it smells like cheap soap, this perfume is horrible, I am very disappointed… what a waste…

  4. When I was wearing this I suspected those who loved the original might find this lacking. The responses show that might be true. As I mentioned in the review I think they are trying to woo a younger demographic. 

    Mark

  5. OMG!! I agree with everyone that dis likes the new scent!!! Its terrible!! BRING BACK the "old" scent!!! Tiffany and CO has made a very BAD decision to discontinue the greatest scent ever made! AND the kicker….when i got my new tiffany in the mail and opened it, then realised the scent had changed they would not return it!!! 

  6. The new perfume is awful.  I have worn Tiffany for almost 30 years.  I get compliments all the time.  I am so diappointed with the new perfume.  Someone bought it for me.  I tried it and literally took a face wipe to get it off of me.  I gae the perfume away.  Tiffany is assocaited with classics.  The perfume was a classic.  This is a HUGE mistake.

  7. Add me to the list of those who would like to see Tiffany & Co reassess their decision to discontinue the classic Tiffany fragrance.  Instead of spending money and time to develop a “new” fragrance only to realize it mimics those fragrances sold at drugstores – why not apply those resources toward development of a new marketing strategy for the classic fragrance?  I’ve worn the classic Tiffany fragrance for over 25 years and have always received countless compliments.  It was my best kept secret.  I figured that one day Tiffany’s Classic fragrance would be “found” and I’d end up having to “share” it with the rest of the world; however, Tiffany never quite realized their only challenge with the fragrance was their lack of a sound marketing strategy.

    • I too have worn this since I was 19. I am devastated with the new scent. It ordinary.  Maybe they should have 2 the original then this heap imposter. 

  8. Such a terrible decision by Tiffany.  My wife took one smell of the new scent and said "well, guess I'm not a Tiffany customer anymore."  What were they thinking?  Leave the old scent and introduce new ones.  If those you introduce don't sell, don't get rid of the old classic to bolster the chance of your new product selling.  You stand the chance of losing a forever customer which in this case has happened.

  9. Was devastated to discover the old scent had been discontinued – I've worn it for 30 years and it always felt distinctive.  I've never found anything else that compares.  The new scent is meh – no longer a Tiffany's customer!

  10.  Tiffany made a BIG BIG BIG mistake in this NEW PERFUME.  

     Somebody was not thinking it is not classic,  it is not timeless …it is garbage literally garbage☹️

     Go back to the original timeless perfume that Tiffany stands for classic!!!

  11. Y found that the new is very simple cheap for young people maybe smell just like anything else outthere what a poor decision is not classic bring the originale you young ceo should work harder to bring a good product not a cheap one use your brain a little bit more keep classic classic why change everything new is not good 

  12. BREAKING NEWS:   ***MINDLESS DECISION TO CHANGE THE TIFFANY FRAGRANCE  IS FROWNED UPON BY CLASSIC VINTAGE TIFFANY WEARERS WORLDWIDE*****It was a kiss of death to introduce this "new Tiffany" which is awful.  There is NOTHING special about this new fragrance that smells like joe blow imitation generic fragrance.  Whose idea was it to change something that was so beloved, smelled fabulously, and had no complaints? I don't understand why you would change perfection? Please go back to the original classic Tiffany scent that we all know and love!! That new Tiffany is HAS NO CHARACTER and nothing that makes it stand out .  The 'New Tiffany will never reach the same level as the vintage.  Marketing tip: Clearly, there is a GARGANTUAN  demand to get rid of the "new Tiffany" and go back to the VINTAGE CLASSIC TIFFANY.   HEED THE ADVICE! IT'S OK TO CHANGE THE BOTTLE, BUT DON'T CHANGE WHAT WAS IN IT!        CLASSIC VINTAGE TIFFANY FOREVER…

  13. Wore the “Classic” and classy Tiffany since 1987. It was my scent…the only! I was devastated to find out that rather than add to their line of perfumes…if they felt the need…Tiffany chose to eliminate their beautiful perfume. Hundreds of compliments throughout 30 years only to try the new perfume and have my husband liken it to the smell of a “urinal mint.” No need to go to Tiffany’s anymore! It was the perfume that brought us into the stores and created those extra purchases. We’re so disappointed…we have no use for them anymore! Poor decision On the part of Tiffany’s!!! So sad!

  14. I need my Tiffany and now it is gone.  This is only fragrance I have worn since it came out!!  I dont even know where to begin with a new scent.  Every day I get a compliment on it. Bring it back PLEASE!!!

  15. I have worn the original woman’s Tiffany Cologne and shopped here for   20 years.  It is so disappointing it has been discontinued. There are so many classic treasures that are being lost; this is another casualty of a error gone by and the true meaning of something classic that I thought Tiffany’s valued. I can’t bring myself to shop there anymore because of this. 

    • I fear this is the refuge of the disappointed. I too wore the scent for 30 years. I was introduced through a sample at a charity fashion show. I got hooked. As others have noted, people of both genders and all walks of life commented favorably; e.g., random people in line, cab drivers, co-workers entering the office. I used all forms-the perfume, the lotion, and the powde–and was not heavy-handed. When I went to get a new bottle I was faced with the reality that the old fragrance had been replaced. Even though the basic fragrace in the bottle was unappealing I spritzed a little to see how it mellowed. I loathe the new fragrance and will not make a purchase.  Too bad for Tiffany's. It would be interesting to see if they are selling more of the new product.

  16. Please return the old tiffany pink eau de toilette. It was amazing. People always complimented me. Worn it since I was 16 and now am 38 and cant believe its gone!!!

  17. The old Tiffany edp for women made me feel special when I wore it.  I received many compliments.  I have tried the two new Tiffant women's fragrances including  'Intense'.  The new edp is 'nothing to write home about'.  It has a common fragrance. And the smell of Intense is reminiscent of expensive baby powder.  What fragrances are similar to vintage Tiffany edp?

  18. Please please bring back the original fragrance.   I have worn it for 40 years with compliments every day even from strangers while walking down the street or in an elevator.  I am highly allergic to most perfumes but Tiffany never affected by allergies.  Trying the new fragrance set off a sneezing and coughing spell.   I have been trying several new perfumes and am not happy with any.   Please I want my original Tiffany back.   

  19. I agree with those who are disappointed in the new Tiffany scent.  There is no comparison to the original Tiffany,  People everwhere would ask me what scent I was wearing.  They found the original Tiffaany just a pleasant fragance.  The new scent is nondiscript and has no lasting power.  l  too wish for the old Tiffany.

  20. PLEASE, Tiffany's- Bring back the original!  It was my favorite and only fragrance.  I wore it for 20 years, as a lot of women here.  So sad about the new fragrance; it is awful.

  21. Please bring back the original Tiffany. I am so disappointed with the new fragrances they smell like cheap brand that I have smelled before. I always felt special when I wore the original Tiffany and always got compliments. I don’t care about the Tiffany jewelry any more it’s was about the fragrance.

    please bring it back                                 Thank you Mrs Valentine 

  22. I agree with all the above comments. I was so disappointed when i heard a new parfum from Tiffanys was out to replace the vintage classic that i have worn for 20 yrs. Also many compliments over as the perfum was so unique The new parfum smelt a bit of an antiseptic smell  and iris and i dont like it at all and you can buy it at many shops. Not so exclusive or special and i would never buy it or wear it.Horrible. !was so disappointed. If i had have known i would have bought a new bottle from Tiffanys store before it was discontinued. Please bring it back. 

  23. I am very disappointed with the new Tiffany perfume.  My mother and sister also agree. I have been buying your old Tiffany perfume for 30+ years and barely a day went by where someone didn't comment on my fabulous perfume.  Since I've been wearing the new Tiffany, I have not received one comment.  No wonder as I don't like it either.  I gave it a try but it is nothing special.  Please bring the old, Tiffany perfume back.  You would make many of your very loyal customers happy.  Thank you.

  24. Please bring back the original!!  I have worn it for over 30 years and received compliments daily on it.  It was my signature scent — I never bought any other perfume.  My husband went to buy me some for our anniversary and found out it was discontinued.   I hate the new scent– too strong and smells like any other perfume out on the market.  Please give women a choice by carrying both scents.  

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