New Perfume Review Naomi Goodsir Parfums Or du Serail- Texture Above All

One of the most anticipated stops I made at this year’s Esxence was my very first one. Last year at Esxence I had the pleasure of meeting Naomi Goodsir and Renaud Coutaudier the Creative Directors behind Naomi Goodsir Parfums. I was drawn in with their passion for creating fragrance which has a texture to it. Ms. Goodsir is a milliner and she creates some of the most amazing hats and accessories and all of them contain fabulous textural details. She would explain to me that she has the same desire to do that with perfume. As I walked toward Ms. Goodsir I saw a third bottle on the counter and was excited to try the new release, Or du Serail.

naomi goodsir1

Naomi Goodsir

Ms. Goodsir and M. Coutaudier chose perfumer Bertrand Duchaufour to collaborate with them on Or du Serail. The plan was to take a golden tobacco heart and attach various detailed notes to it thereby creating unusual tangents to follow down with your senses before returning to the core tobacco. There were many iterations as everyone involved searched for the right combination to achieve something much easier to say than to actually produce. At the end they have created a multi-layered fragrance full of fascinating olfactory nooks and crannies which reward the wearer who explores every facet offered.

Right from the start a complete golden tobacco accord is in place. This is the smell of the dried leaf hanging in the curing barn. It is so rich it exerts a hypnotic pull into its depths. M. Duchaufour has used this accord before but this time it seems to carry more substance than it has in the past. Once the tobacco has you under its spell M. Duchaufour starts adding to it with each new note adding a new texture. It starts with a bit of sage and the dried quality of herbal leaf and tobacco leaf form a desiccated texture. Next is a dried fruit accord and it adds a veneer of concentrated sweetness carrying you into a sticky phase. Mate returns you full circle to another dried leaf as the strong tea character overlays the tobacco with a bit of an edge. That edge is honed by amber to turn this shiny and modern at the end.

Or du Serail has overnight longevity and average sillage.

triple a hat

The Triple A by Naomi Goodsir

As I mentioned this was my first stop on my first day at Esxence. The success at achieving the textural concept behind Or du Serail was borne out as over the next twelve hours I would keep returning to the strip to find it recognizably different every time. Once I wore this over two days what I experienced on the strip was amplified. I was constantly entertained by this kaleidoscopic construct. For anyone looking for a different fragrance experience I recommend Or du Serail as something to savor for the achievement of realizing a concept so brilliantly.

Disclosure: This review was based on a sample provided by Naomi Goodsir Parfums at Esxence 2014.

Mark Behnke

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