New Perfume Review Jovoy Remember Me- Where Gourmand Is Going

It seems like we are at the beginning of a creative upswing around the gourmand genre of perfume. There are a couple of reasons for this. One is purely creative. The gourmand style has only been in existence for 26 years and it has only seen any kind of serious consideration over the past decade. That means there is room for imagination to flourish. Another reason is the younger perfume generation seems to prefer floral gourmands. These have been some of the early mass-market winners. Which should then lead to the independent and niche perfume brands to provide more sophisticated versions. The great majority of the gourmand perfumes rely on strongly edible sweet central accords. There has been a lack of trying to find a contrasting accord which explores the places they mesh while providing depth. Perhaps Jovoy Remember Me is an example of where gourmand is going.

Francois Henin

Creative director for Jovoy, Francois Henin, and perfumer Cecile Zarokian took a trip to Doha, Qatar. They were there looking at the uniquely Middle Eastern ingredients which have become popular in perfumery. While they were taking a break from their business they stopped to visit local friends. Which is where inspiration would strike. They were served a Qatari drink called Karak tea. It is an offshoot of chai tea most are familiar with. The scent of the drink struck both as it was paired with a breeze flowing through the frangipani growing in the garden. They walked away wanting to capture this as a perfume. If that was what ended up in the bottle, and it does, that would have been enough to be a memorable gourmand. What elevates Remember Me is Mme Zarokian contrasts it with one of the best leather accords she has produced.

Celine Zarokian

It opens with the spices of cardamom and ginger. A dollop of lemon chills the heat, of especially the ginger, as Mme Zarokian pushes the concentration of that ingredient. Black tea, milk and vanilla provide the rest of the chai accord. It is creamy with a curl of steam rising off it. Mme Zarokian then floats the frangipani over the top. This sets up the final accord of luxurious suede leather. All refined leather carries a sweetness. This accord picks out that thread, so it can harmonize with the chai and the frangipani. It sets up a fascinating triad. Underneath which slips the rawer, but smooth, aspects of the leather. It is a compelling give and take over the hours it stays on my skin in this state.

Remember Me has 10-12 hour longevity and average sillage.

Remember Me occupies a unique space within the gourmand genre. There are few fragrances similar and none which are better than it. These are exceedingly small data sets. Although I think that might be changing. If it does Remember Me might be remembered for being one of the earliest bellwethers of a new day for gourmands.

Disclosure: this review is based on a sample I purchased.

Mark Behnke

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